Scaling a Business in Niche Markets: Lessons from Legal Marketing
Building and scaling a business in a niche market comes with its unique challenges and opportunities. When I started Belief Marketing Services, my focus was on generating revenue streams for clients across several industries. Over the past six years, legal marketing has become my primary focus. This vertical is highly competitive, but it has also […]
The Role of Trust in Client Acquisition and Retention
When I started my first business in 1998, I quickly realized that no matter how good your product or service is, success depends on trust. Selling HP toner cartridges to large corporations like Coca-Cola, Bayer, and Lockheed Martin taught me early on that relationships are everything. Clients want to know that they can rely on […]